All integrations


Iterable is a cross-channel marketing platform that powers unified customer experiences and empowers you to create, optimize and measure every interaction across the entire customer journey.


Miso supports personalized email marketing by integrating with Iterable. For more information, see our Personalized Email Campaigns recipe.

How to integrate

1. Set up a Data Feed in Iterable

  • Go to Content -> Data Feeds from the menu bar
  • Create a data feed with URL ={{#urlEncode}}{{user_id}}{{/urlEncode}}&fl=*&rows=10
  • Use the {{#urlEncode}}{{myParam}}{{/urlEncode}} syntax to assign query parameters based on the Iterable subscriber profiles. Usually you only need to assign user_id parameter dynamically.
  • The remaining query parameters are usually fixed per each data feed, and you can specify common Miso parameter like fq, boost_fq, or fl as the query parameters to achieve the desired recommendation results.
  • Create a HTTP Customer Header x-api-key and fill in your Secret API Key

2. Use data feeds in templates

  • Enable a data feed in the Advanced Options of your email templates. We also suggest enabling Merge the Data Feed and User Contexts to make the syntax more consistent.

  • Refer to the recommendations in the template using Handlebars syntax. For example:

    • {{data.products.[0].title}}: Title of the first recommendation
    • {{data.products.[1].cover_image}}: Cover image of the second recommendation
    • {{data.products.[2].url}}: URL of the third recommendation

3. Preview email with data.

  • Use the Preview with Data functionality to preview the email with the real Miso recommendation results.

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